How Chinese Brands Are Wng Overseas

中国品牌如何席卷海外市场

From Pop Mart’s Labubus to Shein, Temu and Luckin, Chinese brands have become global consumer favorites and cultural ambassadors. With much of the credit going to TikTok, shoppers are hungry for more.

从泡泡玛特的拉布布，到希音、特姆和瑞幸，中国品牌已然成为全球消费者的心头好，更是一张张亮眼的文化名片。这一切的背后，TikTok 功不可没。而消费者们，正翘首以盼更多中国品牌的登场。

以下是各国网友的评论：

bubavaal4888
America is so scared of competition

美国就是怕竞争

daShadoSage
Because of sharing news? Looks like Japanese influence from the 80s and early 90s

就因为这点热度？这架势跟八九十年代的日本品牌热潮太像了

GSBbusiness
It does feel that way sometimes when competition shows up, it suddenly gets relabeled as a threat instead of a challenge to improve

有时候真就这么回事，竞争对手一冒头，立马被贴上威胁的标签，而不是当成督促自己进步的动力

MrJermson
Labubu is a threat to National security.

拉布布都成国家安全威胁了

Jfldhr
Same as Chinese garlic

跟中国大蒜一个待遇

Themiddleman416
All your sarcasm says is you take the life you currently have for granted and don't have a full understanding of what your life will change into when USA loses control and China gains it

你们的冷嘲热讽只能说明，你们把现在的日子当成了理所当然。你们根本没想过，一旦美国失去主导权、中国崛起，你们的生活将会变成什么样子

ZhangK71
@Themiddleman416 The one thing you people never understand about geopolitics is that a country’s own political system doesn’t mean jack to the rest of the world. The U.S. maintained a federal de ocracy (it remains to be seen whether that’s still going to be true going forward) at home while not giving a single cr@p about de ocracy abroad when it came to ruthlessly pursuing its own foreign-affairs interests.
If you go out of your Western bubble—I don’t just mean your Western news media but also any of your acquaintances from other Western countries—and actually look into how the West, especially the U.S., is viewed in the rest of the world, boy, you’d be shocked at what they think about your country and how it differs from the self-righteous narrative you’ve been taught everyone believes about America. Unless you think all those people must be mind-controlled, maybe, just maybe, the heroic saintly image of your country is just a narrative fed to a young and easily impressionable young you that you never questioned? Just a thought.

你们这帮人对地缘政治有个事永远搞不懂：一个国家自己的政治制度，在国际上狗屁都不是。美国在国内搞联邦皿煮那一套（以后能不能继续搞下去还不好说），可到了国外，为了不择手段追逐外交利益，根本就没把皿煮当回事。

要是你能跳出你们的西方泡泡——我指的不只是西方媒体，还有你那些来自其他西方国家的熟人——去真真切切看看，世界其他地方是怎么看待西方、尤其是美国的，好家伙，你绝对会吓一跳。他们对你国家的看法，跟你从小被灌输的、那种“人人都认可美国”的自命不凡论调，简直天差地别。除非你觉得那些人全被洗脑了，不然或许、或许吧，你国家那套英雄圣人般的形象，不过是编出来的故事，灌输给年少无知、容易被影响的你，而你从来没怀疑过？随便说说而已。

harysastra
Garlic alone can be a national security threat to the US .. imagine that

就一头大蒜都能成美国的国家安全威胁，你敢信

tallest4eva
Breaking News: The Pentagon just classified Labubu as a national security threat.

突发新闻：五角大楼刚刚把拉布布列为国家安全威胁

Natez1226
The fact that Bloomberg going through this entire video without mentioning a word of DJI and it’s pure domination in the consumer drone space is utterly wild.

全程没提大疆一个字，可大疆在消费级无人机领域明明是绝对霸主，这也太离谱了

sxytre1874
DJI has already been well-known

大疆早就家喻户晓了

Arnouxvaze
iaomi was presented at the end, but no talk about it. In Hungary so many people have chinese phones for example. Personally I have iaomi and know a lot of friend who have as well

就拿匈牙利来说，好多人都在用中国手机。我自己用的就是小米，身边好多朋友也用

Tabula_Rasa1
There are too many Chinese brands now. They are choosing brands that are either controversial like Huawei & TikTok, beat foreign rivals like Luckin, and trendy like Labubu. Meituan was a bit shocking to be added in there.

现在中国品牌太多了。他们挑的这些品牌，要么是华为、TikTok这种有争议的，要么是瑞幸这种能打败外国对手的，还有拉布布这种潮玩顶流。美团居然也被算进去了，有点意外

ilia9048
China and its success in anything have clearly demonstrated that the US perceives anyone's success as a threat to itself and its dominance - even at the official level it is recognized as a "threat to US national security."

中国在各个领域的成功都清楚表明，美国把任何国家的成功都视作对自身和自身霸权的威胁——甚至在官方层面，都直接给扣上“危害美国国家安全”的帽子

Jojoswhack
Yeah they perceive BMW, Mercedes, Ferrari, Nintendo, Toyota, Louis Vitton etc etc and so many non US companies as a “threat”.
Western Europe and Japan going to get invaded along with China

是啊，照这逻辑，宝马、奔驰、法拉利、任天堂、丰田、路易威登这些一大堆非美国公司，不也都成“威胁”了。

那西欧和日本岂不是也要跟着中国一起被入侵了

takemyhandtakemymind1337
@Jojoswhack USA just tried to tax Europe on cars by 27.5% earlier this year. Yup, you are afraid.

今年年初美国还想对欧洲汽车征收27.5%的关税呢。可不是嘛，你们就是怕了

GSBbusiness
It often looks like success itself becomes the threat once dominance is challenged, the language shifts from competition to national security.

一旦自身霸权受到挑战，对方的成功本身就成了威胁。说辞也会从“竞争”，变成“国家安全”

kolviczd6885
When western world and western products dominates the world nobody spoke a word of caution, danger or fear.. but when the non-western world, China in particular, start doing the same, the west lost their mind!! The hypocrisy of the colonial west never cease to amaze us!

当年西方和西方产品称霸全球的时候，没人说过一句警惕、危险、害怕的话。可如今非西方国家，尤其是中国，也开始这么做了，西方就直接破防了！这帮殖民 主义西方佬的虚伪嘴脸，真是总能刷新我们的认知

Felipe-n3j
Very durable, well designed & very affordable!

耐用性好，设计又棒，还便宜实惠

eldios831
The US is only 2.3% of China's trade and it has reduced since November..... China's trade surplus still increased...that should tell you something

美国在中国贸易总额里只占2.3%，而且从去年11月起占比还在下降，可中国的贸易顺差照样在增长，这还不够说明问题吗

aShadoSage
2.3%? You have incorrect numbers. Everything else is correct

2.3%？你这数据不对啊。其他的倒是没说错

ryanwalters6184
Still too much

占比还是太高了

jakew2580
Because the rest of the world especially Asia, Africa and South America increased their trades with China. The West didn’t want the cheap things, it doesn’t mean the rest of the world wants to stop trading with China.

世界其他地区，尤其是亚非拉国家，都在增加和中国的贸易往来。西方不想要中国的便宜货，不代表其他国家也不想和中国做生意

billyminer398
@danielzhang1916 This is true, but the 2.3% the poster mentioned is actually how much that trade with the US makes up of the overall economy.

你说的没错，但发帖人提到的2.3%，其实是中美贸易在中国整体经济中的占比

yatodoexste
Bravo China

中国好样的

christopherwillson
2025 really did feel like the first time Chinese soft power became tangible.

2025年真的让人感觉，中国软实力第一次变得实实在在、触手可及

danielzhang1916
more like 2022 when BYD and others started getting popular attention

我觉得更像是2022年，那会儿比亚迪这些品牌就开始受到广泛关注了

christopherwillson
@danielzhang1916 They hadn't really broken through globally as a popular brand that sat among the big ones at that point

那时候它们还没真正在全球范围内突围，没能跻身一线品牌行列

pyrophobia133
China's been playing the long game, they we're doing it the moment you started eating Americanized Chinese food

中国这步棋下得很长远，从你们开始吃美式中餐的那一刻起，就已经在布局了

christopherwillson
Now China only has to stop acting like a bratty antisocial teenager on the global stage, cause that's hurting their reputation a lot

现在中国只要别在国际舞台上表现得像个叛逆孤僻的毛头小子，名声就能好很多

minchen5187
When you are afraid of being beaten in competition, remember “the beautiful word in the dictionary, sanction “

要是怕在竞争中输得一败涂地，就去翻翻字典，记住“制裁”这个“好词”

keirenle
I don't know what you guys are talking about. Where I live, Australia, people are only talking about Shein and Temu. Young people are experiencing cost-of-living pressure across the world; naturally, they would be more inclined to seek cheaper options.

我不知道你们在扯些什么。在我住的澳大利亚，大家只聊希音和特姆。现在全球年轻人都面临生活成本压力，自然更愿意选便宜的东西

VuthyVa
Why not include BYD

为什么不把比亚迪加进去

yasinhy
Tesla will be included too. After all, no one has more of both soft power and hard than the US, but hardly any media coverage.

特斯拉也该被加进去。毕竟论软硬实力，没人比美国更强，可相关的媒体报道却少得可怜

izajahmed8863
Remember, CHINA did without invading any nations, killing anyone, stealing any resources etc..,.. unlike westerners

别忘了，中国取得今天的成就，没侵略过任何国家，没杀过任何人，没偷过任何资源，这和西方人可不一样

GSBbusiness
Soft power is not the doll or the phone it is the moment consumers pick value over propaganda and governments panic at that choice

软实力不是靠玩偶或手机，而是当消费者抛开宣传话术、选择真正有价值的产品时，各国政府却因为这个选择而恐慌的时刻

hhsgb-n9i
I like Chinese brands - high quality at affordable price. Western brands are forced to lower their prices!

我喜欢中国品牌——物美价廉。西方品牌都被逼得降价了

highlighter609
Are they gonna say labubus are a national security threat next? Or maybe that Luckin Coffee secretly poisons Americans?

接下来他们是不是要说拉布布是国家安全威胁？或者说瑞幸咖啡在暗中给美国人下毒？

daShadoSage
Labubus? No. They will die out as all other beanie fades.
Lukin Coffee? Perhaps. Only if there's any proof China subsidies their costs or give any unfair advantages

拉布布？不至于。它会像其他潮玩一样，热度一过就没人理了。

瑞幸咖啡？倒有可能。前提是能拿出证据，证明中国给瑞幸提供了补贴，或者让它享受了不公平的优势

danielzhang1916
Luckin Coffee is 10+ years too late, milk tea places are all over the place now

瑞幸咖啡来晚了十几年，现在奶茶店早就遍地都是了

TerraCotton
Made in Japan back in the 70s had improved a lot from the post war 50s but was still seen as low quality. Pretty soon Made in Japan became the highest quality.
China may just be on the same trajectory. Young people are realizing this. Boomers and Gen X are hiding under the national security blanket. (Remember when Detroit was smashing Japanese cars?)

上世纪70年代的日本制造，比起战后50年代已经进步很多了，但还是被看成劣质货。可没过多久，日本制造就成了高品质的代名词。

中国现在可能正走在同一条路上。年轻人已经意识到这一点了。那些婴儿潮一代和X世代的人，还躲在“国家安全”的幌子下不肯承认。（还记得当年底特律民众砸日本车的事吗？）

JamitMan
What's happening with China today is almost the same pattern that happened with Japan in the 1980s and 1990s.

中国现在的处境，和上世纪八九十年代的日本几乎如出一辙

Tpstoep
except china hads cards to play in trade agreements and indepence in security

不一样的是，中国在贸易协定上有牌可打，在安全问题上也能独立自主

dean1314
They are not the same. Japan chose to compromise with the United States, but China pushed back—and China won

根本不一样。日本选择了向美国妥协，而中国选择了反击——而且中国赢了

myalen1003
@dean1314 Japan didn't stagnate because it 'chose to compromise.' It stagnated because a huge property and credit bubble collapsed. China is in the same macro phase now, property deflation since 2021, years of negative producer prices, rapid aging at a much lower income level, and low domestic demand. Calling this a 'win' ignores basic economic data.

日本经济停滞不是因为“选择妥协”，而是因为巨大的房地产和信贷泡沫破裂了。中国现在正处于同样的宏观阶段：2021年起房价下跌，工业生产者价格连续多年负增长，老龄化速度快，人均收入却低得多，内需还不足。说中国“赢了”，完全是无视基本的经济数据

EdehUchenna-bt8lg
The difference between Japan and Chinese is that Chinese is creating they own financial institution while in the days of Japan they choose to depend on American led institution which led to economic collapse

日本和中国的区别在于，中国正在打造自己的金融体系，而当年的日本选择依赖美国主导的体系，这才导致了经济崩盘

mimihappier1095
When China starts exporting Pop Mart, Shein, Temu and Luckin, that means China has built up a solid middle-class consumer base. When there is a solid middle-class base, there will be culture exporting. The Chinese are serious believers in the Cost-Performance Ratio or the value of money. The Chinese goods including BYD cars and cute Labubus fit those desires and aspects well.

当中国开始向全球输出泡泡玛特、希音、特姆和瑞幸这类品牌时，就意味着中国已经培育出了坚实的中产消费群体。有了坚实的中产群体，文化输出才会水到渠成。中国人特别看重性价比，也就是花钱要花得值。包括比亚迪汽车和可爱的拉布布在内的中国产品，都完美契合了这种需求

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