How Chinese EV Carmaker Seres Became a Luxury Brand

中国电动汽车制造商赛力斯如何跻身豪华品牌行列

Chinese carmaker Seres, once a small minivan manufacturer, has rapidly risen to the top of China’s luxury electric vehicle segment. Its M9 SUV was the best-selling model in China’s luxury category last year, outperforming established brands like Mercedes-Benz and BMW. Bloomberg TV’s Chief North Asia Correspondent Stephen Engle visited the company’s Chongqing plant to learn more.

中国车企赛力斯曾是一家小型面包车生产商，如今已迅速跻身中国豪华电动汽车细分市场前列。其旗下 M9 SUV 去年成为中国豪华车市场最畅销车型，业绩超越奔驰、宝马等知名品牌。彭博电视台北亚区首席记者斯蒂芬・恩格尔探访该公司位于重庆的工厂，深入了解相关情况。

以下是各国网友的评论：

DongLi-t9m
After living abroad for several years and returning to Beiing, I was deeply impressed by the technological advancements. The roadside unmanned coffee machines only require a facial scan to automatically grind and brew a cup of coffee that tastes comparable to Starbucks, yet costs just one-third the price.

在国外住了几年回北京，科技的进步真让我惊艳。路边的无人咖啡机，扫个脸就能自动磨豆冲咖啡。味道和星巴克差不多，价格却只要三分之一。

miaowang6250
@DongLi-t9m that is what we call socialism

 这就是我们说的社会主义呀。

Tookewflowskew
Chinese cars are very luxurious, and highly in tech while 1/3 the price of BMW and Mercedes

中国车特别豪华，科技感拉满，价格却只有宝马、奔驰的三分之一。

noumena9463
The biggest problem for me is touchscreen dashboard. Other than that they all seem fine.

我觉得最麻烦的是触控仪表盘。除此之外，其他地方看着都还行。

Tookewflowskew
@noumena9463 I don’t like too. Complex setting is fine but basic like ac/temp setting should be physical. Everyone seemed to copy Tesla.. even German brands too.

我也不喜欢这个设计。复杂的设置用触控没关系，但空调、温度这种基础操作，就该用实体按键。现在好像大家都在抄特斯拉，连德国品牌也跟着学。

ingle1840
Up to the end of October, the AITO M9 had racked up over 250,000 deliveries in just 21 months since it came out – that’s a new record for cars around the 500k RMB mark!

截至10月底，问界M9上市才21个月，交付量就突破了25万辆。这创下了50万元级别车型的新纪录！

rich1one1one
The pace of China technology is leaps and bounds. Better, faster, at a lower cost.

中国科技发展的速度简直突飞猛进。东西更好、迭代更快，成本还更低。

ickysnowman
Yep it's the next great superpower for sure and the west is intimated. We have to remember this isn't the first time China was a world leader, it already was centuries ago. They're only trying to reclaim their throne.

没错，中国肯定会成为下一个超级大国，西方都在忌惮呢。要知道，中国不是第一次当世界强国了，几百年前就曾引领世界。他们现在只是想夺回属于自己的地位。

my_account5603
@ickysnowman when was China the leader of the world lol.

哈哈，中国什么时候当过世界霸主啊？

JigilJigil
It depends on how fast the tech can be stolen from American companies.

这得看他们能多快从美国公司偷到技术。

johnsonhan7019
@JigilJigil Well, did BYD stole the fossil tech from the General Motor? Did DeepSeek stole the "Deep Thinking" from Open-AI? It's 2025 now, time to wake up from your capitalism dream created by vampire!

那我问你，比亚迪是从通用汽车偷的燃油车技术吗？深度求索（DeepSeek）是从OpenAI偷的“深度思考”技术吗？现在都2025年了，别再做那些吸血鬼编造的资 本主义美梦了，该醒醒了！

I.Am.a.Truth.Seeker
I could only dream of owning a Chinese EV because I live in North America

我住在北美，只能做梦才能拥有一辆中国电动车

suyang2057
Don't worry, Canada is going to cancel its fool tariff which aims to protect the non-exsting car industry.

别担心，加拿大很快会取消那个愚蠢的关税。这个关税本来是为了保护他们根本不存在的汽车产业。

hwf090909
@suyang2057 They’ve been talking about this for quite a while, but no action at all, apparently they are still waiting for Trump, a few nice words will do, PLEASE.

他们说这事都好一阵子了，却一点实际行动都没有。显然他们还在等特朗普，只求他说几句好听的就行。

AdrianMarchionniBogus
Go live in China.

那你去中国住啊。

shunrana
I don't understand why people in de ocratic countries cannot freely buy what they want.

我搞不懂，皿煮国家的人为什么不能自由买自己想要的东西。

AdrianMarchionniBogus
@shunrana becouse che chinese want war, they have allready occupied the South Sea, but they do it faking to want peace

因为中国人想打仗啊，他们已经控制了南海，却还假装想要和平。

ChinaDiscoveriesOfficial
Chinese cars today aren’t just affordable, they represent a whole new design philosophy: luxury, intelligence, and practicality. While many European brands still sell their “name,” China is selling real technology and real experience at just 1/3 the price of BMW or Mercedes, yet offering value that’s just as impressive.

现在的中国车不只是便宜，还代表了全新的设计理念：豪华、智能又实用。很多欧洲品牌还在卖“品牌溢价”，而中国车只卖宝马、奔驰三分之一的价格，却能提供实打实的技术和体验，性价比一样能打。

12345anton6789
Chinese cars has become Top Quality

中国车已经是顶级品质了。

mrazizi583
There's no place like China in the world as think, the whole country is automated and everything is tech driven

我觉得世界上没有哪个地方能比得上中国。整个国家都实现了自动化，一切都由科技驱动。

CSqrdX
You've never been to China. Have you?

你从没去过中国，对吧？

DiaAn-p2c
Comparing Tesla's FSD to Huawei's AITO car's ADS is an insult to Huawei. Many Chinese people have tested Tesla's FSD, and their driver's license points were instantly reset to zero by FSD. However, Huawei's autonomous driving has almost no problems and can even better avoid traffic accidents, greatly reducing driver fatigue.

把特斯拉的FSD和华为问界的ADS自动驾驶比，简直是对华为的侮辱。很多中国人试过特斯拉的FSD，结果驾照分都被它扣光了。而华为的自动驾驶几乎没出过问题，还能更好地避免交通事故，大大减轻司机的疲劳。

pleclerc1
Really ho Canada takes over the US plants that are closing and allows China to take them over and bring quality cars here instead of the expensive American crap we now have...elbows up!

真希望加拿大能接手美国那些要关闭的工厂，让中国企业来运营，把优质的汽车带到这里来。别再让我们买现在这些又贵又烂的美国车了，冲啊！

hermesliteratus882
It's a great thought but probably never going to happen.

想法挺好，但大概率实现不了。

registerhand4720
After the Nexperia drama, Chinese EV factories in Canada probably will never happen. Canadian gov can take the factories like the Dutch did to Nexperia and the Canadian gov did to the huawei CFO.

经历了安世半导体（Nexperia）那档子事之后，中国电动车企业大概率不会在加拿大建厂了。加拿大政府可能会像荷兰对待安世半导体、加拿大对待华为CFO那样，直接夺走工厂。

tren133
@registerhand4720 That will not be the actual reason Chinese carmakers won't build in Canada, since unlike Nexperia, a car factory doesn't have any sensitive technology the US wants to restrict from the Chinese. The real reason they will never build in Canada is that there is only one reason Canada builds any cars at all: to export them to the US. Something like 80-90% of cars built in Canada all go south into the US. But the US will obviously not import any Chinese cars made in Canada, so that's a no go for major Chinese automakers. Canada has no other viable export markets for any cars they may build because more cars are built more cheaply in Mexco. So Canada has really only two choices: continue to be America's lackey and tie its auto industry to the US, or slowly wind down its auto industry like what Australia did a decade ago and import all cars while building none (note that Canada already does import almost all the cars sold in Canada, but mostly from the US).

中国车企不在加拿大建厂，实际原因不是这个。和安世半导体不一样，汽车工厂没有美国想要限制中国获取的敏感技术。真正的原因是，加拿大造车只有一个目的：出口到美国。加拿大生产的汽车，大概80%到90%都会销往美国。但美国显然不会进口加拿大生产的中国品牌汽车，所以大型中国车企肯定不会这么做。加拿大生产的汽车也没有其他可行的出口市场，因为墨西哥造车更便宜、产量也更大。所以加拿大只有两个选择：要么继续当美国的小弟，把汽车产业和美国绑在一起；要么像澳大利亚十年前那样，慢慢关停本国汽车产业，只进口不生产（要知道，加拿大现在卖的车几乎都是进口的，而且大多来自美国）。

Syae55a
The speed in China is insane

中国的发展速度太离谱了。

urbanstrencan
The Chinese automotive industry is just moving at next level speed, and what they are producing is simply amazing, tech, batteries

中国汽车产业的发展速度简直是下一个级别。他们造出来的东西太惊艳了，不管是技术还是电池。

JigilJigil
It depends on how fast the tech can be stolen from American companies.

这得看他们能多快从美国公司偷到技术。

wasabipeass
@JigilJigil Clearly US technologies have been leading the world for the past 2000 years

显然，过去2000年里，美国技术一直引领世界啊

deeplife9654
From starting construction to going on production within a single year?

从开工建设到投产，居然一年内就能完成？

Nubian_King_RNM
How China beat Europe/US on quality and cost is something I'll never really understand how that came to be, this was unimaginable in the early 2000s and 2010s.

中国怎么能在品质和成本上同时超越欧美，我真的永远搞不懂。这在21世纪初和2010年代的时候，简直是不可想象的。

MJ-revered
That's because you and most other westerners never bothered to honestly and independently examine what happening in China but instead rely on western narratives and propaganda.

那是因为你和大多数西方人从来没有认真、独立地去了解中国正在发生的事，反而只相信西方的说法和宣传。

Sjalabais
I wasn't aware that Aito did so well, pretty amazing. We're getting these in Norway very soon. For now, the Seres 5 is their best offering here - 585 hp for <40k USD. It's really great to drive with a neat interior - but a strangely cramped back seat. The step up from the Seres 3 was MASSIVE already!

我之前都不知道问界卖得这么好，太惊人了。挪威很快也会有这款车了。目前，赛力斯5是他们在这里卖得最好的车型——4万美元不到，就能买到585马力的车。开起来真的很棒，内饰也干净整洁，但后排空间莫名很局促。比起赛力斯3，已经是巨大的升级了！

tren133
Aito M9 is probably needlessly expensive. Their newest M8 offers like 90%+ of the space and features for like 70% of the price, and is the best value in the large EV SUV segment.

问界 M9可能有点贵。他们最新的M8，价格只需要M9的七成，却能提供九成以上的空间和配置，是大型电动SUV里性价比最高的。

Sjalabais
@tren133 I agree, but isn't that kind of flagship logic anyway? You pay a little extra for the fanciest wrap.

我同意，但旗舰车型不都这样吗？多花点钱，买的就是最顶级的配置和体验。

northeastlittletiger
I encourage people dig a little deeper and take a look at the electrical / drive/ control/ cabin architechture of modern Chinese EV. I see most westerner's comments still only touch the surface like styling, build quality etc... as if Chinese brands are still playing catch up. Nahhh, My take is that Chinese EV are generations ahead. And I am an M9 owner, I could be biased though

我建议大家多深入了解一下现代中国电动车的电气、驱动、控制和座舱架构。我发现大多数西方人的评论还只停留在外观、做工这些表面，好像中国品牌还在追赶一样。其实不是的，我觉得中国电动车已经领先好几个时代了。不过我自己就是M9车主，可能有点偏见哈。

Falcon5ive
The ONLY thing that all Chinese manufacturers lack is the Driving Experience because that's one area they do the most cost saving by putting electronic steering wheel with no feedback, no R&D on driver-vehicle interface and Drivers Experience, tons of screens but no physical buttons, instrument cluster is always an emotionless display with no gauges or excitement of driving, suspension is always cheap and least mechanically complex but tuned with onboard computing which gives no feedback to driver, and these are all the things that are great in German cars or Japanese cars, their R&D, where they build cars around the driver, but Chinese are industrialist in mindset and their thought process revolves around manufacturing, how to mass produce at the lowest cost with least number of components, driver is an afterthought to them.

所有中国车企唯一欠缺的就是驾驶体验。因为这是他们最省成本的地方：用没有路感反馈的电子方向盘，不在人车交互和驾驶体验上做研发，装一大堆屏幕却没有实体按键，仪表盘总是冷冰冰的显示，没有仪表盘该有的驾驶激情，悬挂也总是廉价、机械结构最简单的那种，全靠车载电脑调校，根本不给驾驶者任何路感反馈。而这些正是德系车、日系车的强项——他们的研发都是围绕驾驶者展开的，造车是为了驾驶者。但中国人的思维模式是工业家的思维，满脑子都是生产制造，想着怎么用最少的零件、最低的成本大规模生产，驾驶者只是事后才考虑的因素。

dudleyhardial2273
It's amazing that they started production one year after breaking ground. A factory that size would take three years in the UK.

他们居然开工一年后就投产了，太惊人了。这么大规模的工厂，在英国得花三年时间才能建成。

shanghainewbison7687
If you have the best technology, you become luxrous simultaneously.

只要你有最顶尖的技术，自然就成了豪华品牌。

hewittzhong
People bought it because it is marketed as the huawei car. On its original brand, no one will be paying such a premium for this car

大家买它，是因为它被当成“华为汽车”来营销。如果用它原来的品牌，没人会花这么高的价钱买这款车。

kevink3688
This is the first time I've heard of this brand.

我还是第一次听说这个品牌。

thatimos7783
And there are many more you haven't heard of.

你没听说过的中国品牌还有很多呢。

raylee5030
We should also look at the capabilities of the new Huawei Mate 80 phone. It is satellite connected.

大家也可以看看华为新款Mate 80手机的性能，它支持卫星通信哦。

gordonmculloch4904
The Chinese are moving technology in the right direction. Take note Elon.

中国人正把技术往正确的方向推进。马斯克可得好好学学。

bravo.sierra
I wish Tesla would give us LIDAR too.

真希望特斯拉也给我们配上激光雷达。

Hhc-j8r
German auto makers have a big ally in America and the british countries and its media. They promote the heck out of German cars and downplay Japanese cars the car journalist n the car enthusiast. This is done to influence Asians, Middle Eastern, and South Americans. Germans should be worshi the english speaking countries

德系车企在美国和英联邦国家有个强大的盟友——它们的媒体。汽车记者和车迷都在拼命吹捧德系车，贬低日系车。这么做就是为了影响亚洲、中东和南美的消费者。德国人真该好好感谢英语国家。

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