Why American Companies Are Struggling In China

为什么美国企业在中国越来越不受欢迎了

Chinese consumers are turning away from American brands. Experts point to a combination of factors like competition from domestic companies and consumers unwillingness to pay price premiums for American-made products. CNBC’s Laya Neelakandan has more on the trend.

中国消费者正在疏远美国品牌。专家认为多重因素叠加造成这一局面：本土企业带来激烈竞争，同时消费者不愿再为美国产品支付溢价。

以下是各国网友的评论：

GreenAppelPie
US brands are struggling in the US

美国品牌在美国本土日子也不好过。

 

mchav7718
The us is struggling

美国自身处境就很艰难。

 

peterthomas4335
If you can struggle there, you 'll struggle anywhere.

如果在那个市场都混不下去，放到哪里都做不好。

 

armenstaubach9276
Do you read corporate news? American brands doing fine

你看商业新闻吗？美国品牌过得挺好的。

 

meg‑k‑waldren
Bingo.
Corporations in other countries focus on quality and greed. Here in the US corporations just focus on greed.

说得太对了。其他国家的企业一边追求利润一边看重品质。美国的企业眼里就只有赚钱。

 

andy68686
that's ok because the US gov will just block any international competitor

没关系，美国政府直接把外国竞争对手拦在门外就行了。

jl‑io3vw
@andy68686 That's why the US doesn't have Chinese electric cars. America wants Capitalism until it comes knocking on their door.

 所以美国市场看不到中国电动车。美国嘴上信奉资 本主 义，真轮到自己被竞争找上门就不干了。

 

turingcs2001
LOL Since when Lululemon is American? It's Canadian.

哈哈，露露乐蒙什么时候变成美国品牌了？人家是加拿大的。

 

KP‑x4bj
It's no longer Canadian owned. Just like Tim Hortons is no longer Canadian owned.

它已经不属于加拿大企业了。就像提姆霍顿咖啡也不再是加拿大本土品牌。

waynevo2979
@KP‑x4bj Head office is in Vancouver. Tim Hortons is partly owned by Brazilian Venture capital, but still traded on the TSX under Restaurant Brand and also Head Office in Toronto. Still have a lot of Canadian Ownership.

 露露乐蒙总部还在温哥华。提姆霍顿有巴西风投入股，但依旧在多伦多证券交易所上市，总部也设在多伦多，加拿大资本依旧占很大比重。

 

yinanization
Well, it is headquartered in Vancouver, so it is practically Chinese

行吧，就算总部在温哥华，实际上也算是中国企业了。

 

atrickcarter7655
U.S products are down worldwide even at home overpriced often subpar quality.

美国产品全球销量都在下滑，就连本土市场也一样。定价高，品质还经常跟不上。

 

Crusherdavid
The biggest problems for American companies in China are bureaucracy and arrogance. I've seen U.S. CEOs in China who make absolutely no effort to understand the needs of the Chinese market—they just copy‑paste the American playbook without doing any research. They refuse to make any changes to operate in China. They're basically a bunch of overpaid idiots. And once Chinese consumers lose their滤镜 (glorified perception) of American products, these executives start complaining about Chinese nationalism or weak consumer spending. Let me ask you this: would American companies ever treat U.S. consumers with such contempt?

美国企业在中国最大的问题就是官僚作风和傲慢。我见过不少驻华的美国高管，完全不去了解中国市场的需求。不做调研，直接照搬美国那套经营模式，不肯为中国市场做出半点调整。说白了就是一群拿着高薪的蠢货。一旦中国消费者不再对美国产品抱有滤镜，这些高管就开始怪罪中国民族主义，或者甩锅消费疲软。我想问一句，美国企业敢用这种傲慢的态度对待美国本土消费者吗？

 

docetravessuramercado
Interesting point of view. Speaking from Brazil here — the strategy is exactly that: they just copy‑paste the American model, and it actually works here. There’s a big media campaign teaching us to be pure consumers, so the copy‑paste ends up working. From what I’ve seen, in China it’s not quite like that.

观点很有意思。我在巴西说说我的看法。美国企业到巴西也是直接照搬美国模式，这套玩法在巴西居然行得通。当地铺天盖地的媒体宣传，把我们塑造成纯粹的消费者，所以照搬模式能够奏效。但据我观察，在中国这套行不通。

 

TrumpNowSaysChinaGood
Probably because the Chinese are expected to put a premium on a brand they mostly make because it's American
When more and more the big named brands are just going to China these days buying blanks and putting their brand name on it
And then calling anyone else who uses that blank a copycat/fake goods
Bigger plus when they don't even have to pay a in‑house designer too design for them

说白了，指望中国人为自己亲手生产出来的商品付品牌溢价，就因为它贴了美国牌子。

现在越来越多大牌，直接在中国采购成品白牌货，贴上自家商标就卖。

反过来，别人用同款白牌货，就被扣上山寨、假货的帽子。

更划算的是，他们连花钱雇内部设计师都省了。

 

MGZetta
There are way more American brands doing business in China than Chinese brands in America due to outright bans. Average Chinese have more options to buy than average Americans. I wonder which one is more open market.

因为美国直接设限封禁，进入中国经营的美国品牌，远比进入美国的中国品牌多得多。普通中国消费者可选择的商品比普通美国人更多。到底哪边才是开放市场，值得琢磨。

 

thomaskim3128
China does free market better than capitalist America. Let that sink in

中国的自由市场做得比zb主义的美国还要好，好好想想这句话。

 

TrumpNowSaysChinaGood
American multinationals inside China pull in 490 billion USD (2022) per year selling to Chinese consumers
Chinese companies in the USA pull in 78 billion per year... Where that's mostly just where the Chinese acquired a US Company
Factor in 60% of the US trade deficit with China goes directly into US Multinationals coffers as they are the ones exporting from China to the USA. From their wholly owned Chinese factories (although these days they are mostly getting shutdown unable to compete with Chinese suppliers)
Where that USA/China trade deficit dropped to 200 billion for 2025
And then we get a picture of who really holds even more cards than we thought

2022年，在华美国跨国企业靠卖给中国消费者，一年营收4900亿美元。

中国企业在美国一年营收只有780亿美元，其中大部分还是收购美国本土公司得来的。

美中贸易逆差里面，60%的利润都流进美国跨国公司腰包。正是这些美资全资工厂，在中国生产再出口回美国。只不过如今很多工厂竞争不过中国本土供应商，陆续关停。

2025年美中贸易逆差降到2000亿美元。

看完这些数据，就能看清，谁手里握着的筹码远比大家想象的更多。

 

randomthoughts3094
Reason is simple. They make better products at lower prices. You already know this, that's why you have 100% tariffs on their EVs

原因很简单。中国产品性价比更高。大家心里都清楚，所以美国才对中国电动车征收百分之百的关税。

 

Dankpuffin
American brands are Chinese brands with a new sticker on top.

所谓美国品牌，很多就是中国产品换一张新贴纸。

 

Rizky06
An American designed sticker

还是一张美国设计的贴纸。

 

HAKULAMATATA8
It’s called de‑risking.

这就叫去风险。

 

erictan7359
US melarang ev china beredar di US masih untung chia tidak maramg barang AS

美国禁止中国电动车进入本国市场，还好中国没有封杀美国商品。

 

jw999
Walk around malls in Shanghai, you'll see Western brands recycle their domestic ads that are totally irrelevant to Chinese consumers... For example, photos with only white models, or blacks and whites hugging.

你去上海商场逛逛就能发现，西方品牌直接照搬本国广告，完全不贴合中国消费者。比如广告里全是白人模特，或者黑人和白人相拥的画面。

 

patrickgz
reusing domestic ads is same across asia. gives the impression of being cheapskate

整个亚洲市场都有这种照搬本土广告的现象，会给人一种舍不得花钱的抠门印象。

 

ramspace
Lulu lemon is a Canadian company.

露露乐蒙是加拿大企业。

 

michaelw.8614
It’s because trump is poisoning every relationship around the world. USA citizens are clueless about how many people around the world hate trump and American brands will suffer as a result.

根源就是特朗普在破坏全球各国的关系。美国民众根本不知道，全世界有多少人反感特朗普，美国品牌也因此遭殃。

 

Pierina.24
Bingo! Thank God somebody else knows. Hope you're an American.
Prior to Trump's first term, China was an ally to the US. Hillary Clinton even went to China asking for help. They bought $400 billion US treasuries to help the US recovery from the 2008 market crash due to the real estate bubble.
Soon as Trump took office, he started a trade war with China. The rest is history.

说得太对了，总算有人懂。希望你是美国人。特朗普第一任期之前，中美算是盟友。希拉里还专程到访中国寻求帮助。中国买入4000亿美元美国国债，帮助美国从2008年房地产泡沫引发的金融危机中复苏。特朗普一上台，就挑起对华贸易战，后面发生的事大家都清楚。

 

betterserenity
America banned all Chinese cars in US and even bans foreign brands partially owned by Chinese comapnies, and somehow they expect US cars to do well in China....

美国全面限制中国汽车，连有中国资本参股的海外品牌也加以限制，却还指望自家汽车在中国大卖。

 

Rizky06
Yet American brands are still manufactured in China and they expect those who are making the 'sausage' and know what is in it to continue buying it.

可美国品牌依旧在中国生产。生产“香肠”、清楚里面配料的人，凭什么还要继续买单。

 

pranildhakal1693
American brands made record profits in China but now Chinese companies are banned in America. So not much of a fan of free trade are ya?

美国品牌在中国赚得盆满钵满，中国企业却在美国处处受限。所以所谓自由贸易，不过说说而已。

 

jl‑io3vw
America is all in on Capitalism until its knocking on their door.

美国嘴上全力鼓吹资 本主义，等到竞争打到自家门口就变卦。

 

larryc1616
You can buy Tesla and Apple in China but you can't buy BYD and Huawei in the US. When you can't compete, you cheat. It's the American way of a corrupt oligarchy.

在中国你能买到特斯拉、苹果，可在美国却买不到比亚迪、华为。竞争不过就耍手段，这就是美国腐朽寡头的行事风格。

 

carymarshallfelton9188
American cars are overpriced, underbuilt, and we're stuck with them.

美国汽车定价虚高，做工拉胯，我们还不得不接受。

 

dsdf_fdp1858
Cars aren't even mentioned here right? Literally no one outside of the US is interested in American made cars, except for Tesla maybe.

这条新闻根本没聊汽车对吧。除了特斯拉，美国本土生产的汽车，在海外几乎无人问津。

jl‑io3vw
@dsdf_fdp1858 Tesla is made in China as well.

 特斯拉也有中国产的。

 

MitchellSpanjaard
Not in Europe, I see US owned stores getting replaced by Chinese brands, I've even seen Chinese car stores

欧洲可不是这样。我看到不少美国品牌门店被中国品牌取代，连中国汽车门店都随处可见。

 

njt002
Why would anyone want to buy products from a country that elected Trump? I mean really. Use your damn brain.

一个国家选出了特朗普，谁还愿意买它的产品？动动脑子好好想想。

 

eliso5973
Trump is banning Chinese brands in US, why should Chinese buy US brands in China huh?

特朗普在美国处处打压中国品牌，凭什么中国人还要买美国品牌？

 

YohohoXX
KFC in China is completely different from KFC in the US. The latter would not survive in a single day in the Chinese market with its inferior recipe and menu.

中国肯德基和美国肯德基完全是两回事。美国本土肯德基的菜品口味，放到中国市场一天都活不下去。

 

CerroZimm
Chinese consumers are not dumb, if you got sucky products, you are out.

中国消费者不傻，产品不行，就会被市场淘汰。

 

jasonqian
Even the most iconic American Apple is a Chinese apple, which Americans just love it.

就算是美国标杆苹果，也是中国制造，美国人照样很爱用。

 

wenling3487
Good products are always welcome in China, no matter where they come from.
Chinese market is huge, and Chinese are not particularly against Americans’

好产品在中国永远受欢迎，不管来自哪个国家。中国市场体量巨大，中国人并不会刻意排斥美国产品。

 

lexbraxman
American products are inferior to Chinese these days. For example, DJI is now superior to GoPro.

如今很多美国产品比不上中国产品。比如大疆就比GoPro要强。

 

Daivd1111
Why would Chinese buy US product when the US banned so many Chinese companies, LOL

美国封杀了那么多中国企业，中国人凭什么还要买美国货，哈哈。

 

V.Kliffet
Do you know why Nike is struggling in China? Do you remember the US government is calling for boycott products of cotton that plants in injiang? And Nike released statement that said it will follow the US government boycott against cotton from injiang. Under such a boycott, what makes you think that Nike can win Chinese consumers hearts?

知道耐克为什么在中国处境艰难吗？还记得美国政府号召抵制新疆棉花吗？耐克还发表声明，跟进美国政府抵制新疆棉花。做了这种事，怎么还指望赢得中国消费者的心？

 

endeend1
US companies are run by global capitalist whose primary concern is (very) short term profits. Not the well being of the country, for jobs, or its people or even the long term viability of that market since by definition they can and will move their money to another country or market when it’s profitable to do so.

美国企业由全球资本掌控，首要目标就是短期暴利。不在乎本国发展、就业、民众福祉，也不在乎市场的长远发展。只要别的地方更赚钱，资本就会立刻转移到其他国家和市场。

 

superphi
It’s because Chinese brands r getting better, that’s y u guys ban Chinese EVs, drones, solar panels, and now robots to name a few there is probably more

本质就是中国品牌越做越强。所以美国才接连封禁中国电动车、无人机、太阳能板，现在又盯上机器人，被限制的品类还有很多。

 

aobili
American brands, especially automakers, are too slow to act. Any major changes from their China divisions require approval from their US headquarters, which lacks understanding of Chinese market.
European and Japanese companies did the same thing before and failed; now they're only barely kee up by increasing the autonomy of their China divisions.

美国品牌，尤其是车企，反应太过迟缓。中国分公司想要做出重大调整，都要远在美国的总部审批，而总部根本不了解中国市场。

欧洲、日本企业以前也犯过同样错误，吃过大亏。现在只能通过给予中国分部更多自主权，才勉强跟上市场节奏。