E-tailers may log record $7 billion festive month sales
BENGALURU: E-commerce companies are expected to post nearly 50% jump in gross sales to $4 billion this Diwali, a two-year high, during the five-day sale events of Flipkart, Amazon India and others, according to the latest estimates from market research firm Redseer.
With Covid-19 accelerating digital adoption and traditional offline shoppers moving online, the festive season is expected to see an over 70% jump in consumers with 45-50 million digital buyers. Of these, over 50% are likely to be from tier-II cities and beyond, Redseer estimates. The entire festive month is expected to clock gross sales of $7 billion in 2020 against nearly $4 billion last year, a 75% jump.
随着新冠疫情加快数字普及，传统的线下购物者转向线上，预计节日期间线上消费者人数将增长70%以上，达到4500 - 5000万。Redseer估计，其中超过50%的人可能来自二三线城市。预计2020年整个节日月的总销售额将达到70亿美元，比去年的近40亿美元增长75%。
The date of the much-publicised sales are yet to be announced, but e-tailers have started working with brands, sellers and logistics players in the run-up to the event likely next month. Industry executives are also working with sellers and brands to overcome supply-chain and investment issues to meet the surge in demand.
“Technically, what demonetisation did to the payments space, Covid-19 has almost done it for the e-commerce space. We are expecting a higher number of shipments than what we are seeing currently. In peak time, it should be 7.5-8 million shipments a day. We have already planned for the season and now the implementation will happen,” said T A Krishnan, co-founder and CEO, E Com Express, a third-party logistics company catering to online platforms. According to him, the industry is currently ship about 5-5.5 million items daily.
服务于网络平台的第三方物流公司E . Com Express的联合创始人兼首席执行官A Krishnan表示：“废钞对支付领域产生了影响，新冠疫情对电商领域产生了影响。我们预计出货数量会比我们目前看到的要多。在高峰期，每天应该有750万到800万的出货量。我们已经为这一季做了计划，现在就要实现了。”据他说，该行业目前每天的发货量约为500万至550万件。
Last year, the average shipments during the festival season were under 5 million.
According to industry sources, grocery, FMCG and general merchandise will drive higher volumes due to Covid-induced demand. Typically, smartphones, electronics, small and large appliances and fashion dominate Diwali sales.
“The estimates are very realistic. There is a significant higher adoption of digital in non-metro cities. In terms of consumer behaviour during pre-Covid-19 era, we had seen some spurt in online penetration but this is the first time that there has been a sustained and significant movement towards digital — with e-commerce penetration jum to 5% compared to 3% last year,” said Ujjwal Chaudhry, associate partner, Redseer.
This year’s sales are also likely to happen when there are signs of a gradual economic recovery compared to last year when overall spends were muted owing to the broader slowdown in the economy, Chaudhry added.
“I am diversifying into new categories like handicraft items, Diwali lights as there are supply issues in segments like electronic accessories,” a Delhi-based online seller said.
译文来源：三泰虎 http://www.santaihu.com/p/50845.html 译者：Jessica.Wu
VENKATA RAMA RAO BHAMIDI
Save as much as you can ... do not fall prey to false propaganda...
Good personal advice. Bad advice from the perspective of the larger economy. This will actually cut discretionary spending and may very well trigger the recession.
VENKATA RAMA RAO BHAMIDI
After-affects of pandemic will be more dangerous than recession that too when there is warlike situation in three fronts in the country.
Eretailers pay taxes on goods small retailers steal tax money.
Even African countries like South Africa Nigeria and DRC Congo have handled Ebola and Coronavirus better than India and America
In all fairness, they have a lot of experience handling epidemics. Much more than India.
Leave and settle in Congo. Its too early to judge. Let the pandemic end. Then jump to conclusions.
Thanks to the etailers who made many items affordable to middle class Indian's otherwise some unscrupulous business middle man were eating the margins in the name of their own selfish profits
etailers are killing small retailers and causing high unemployment
They can always join as a vendor on Amazon and sell products. What is stop them?
E-Retailers have provided many jobs round the globe!! When computer came to India many cried it will steal jobs!
while e shop can be opened by anyone living at any place. Secondly etailers have avoided crowding on streets by huge amount and helped prevents lots of Coronavirus cases.
Online sales will grow every month due to virus restrictions. People prefer to shop online instead of offline. Small retailers business will impact drastically, which is unavoidable with this situation and governance.
People should buy from small traders who suffered during the lockdown -The E tailers had it more easy -
If people are smart enough, they will save their hard earned income for the upcoming economic disaster, unemployment and health tragedy in the coming months. Withdraw money from banks, Save it at home and be wise with you spending. If you don't spend one year on festivities, life will not come to a standstill
Ironically, everyone thinking like this will trigger that economic decline..
People are extremely frightened of crowded markets and prefer online shop in times of Coronavirus
Sufficient indication people would spend money in the coming festivals. This would give a fillip to India's beleguered economy. Fortunately for investors stock markets are ruling strong. Investors have earned tidy sums on the deals they have struck all these days.
Big bonanza for the companies as the pent up demand will sky rocket..
In any case everything is made in .