原文标题：Cars from India, China? Not interested say Americans
A wave of new Indian and Chinese automobiles are poised to make their debut in the US market in coming months, but a new study has found that most Americans are not open to the idea of buying a car from companies like Tata, Mahindra and BYD.
Market research firm GfK Automotive’s Barometer of Automotive Awareness and Imagery Study found that Chinese and Indian auto-makers could face a similar purchase consideration curve to Korean vehicles when they launched in the US.
In that case, it took more than 15 years for consumers to significantly increase their consideration to purchase Korean vehicles.
The majority of American consumers are not open to buying a car from a Chinese or Indian manufacturer.
Such auto-makers looking to break into the US market face challenges in brand awareness and acceptance, said the study.
The Barometer of Automotive Awareness and Imagery Study found that only 38 per cent of the respondents would consider buying a Chinese car and 30 per cent an Indian vehicle.
In contrast, 95 per cent are open to buying from an American company, 76 per cent from a German manufacturer, 75 per cent a Japanese vehicle and 49 per cent a Korean model.
Gen Y consumers were the most open to buying Chinese or Indian vehicles, with 52 per cent saying they’d consider a car from China and 41 per cent open to a car from India.
Predictably, Baby Boomers were the least interested.
Supporting its report, GfK cited the challenge Hyundai initially had gaining market acceptance in America, stating that ‘Chinese and Indian automakers could face a similar purchase consideration curve’.
“However, we would add that the quality, performance, safety and reliability of the models make all the difference.
“And Hyundai initially trailed in all those regards.
“Perception took years to change, because the company itself took over 15 years to offer competitive products,” it said.
Companies such as BYD (China), Chery (China) and Mahindra (India) have in recent years declared their intent to launch products in the United States, only to repeatedly delay their introduction.
“Clearly, the time will come when cars arrive on our shores directly from such manufacturers. For some, arguably, the time is now, as the current parent company for Land Rover and Jaguar, Tata, is an India-based corporation.
“And Volvo is owned by China-based Geely,” GfK Automotive said in its report.
by Mick Patel (View MyPage) on Aug 24, 2011 05:56 AM | Hide replies
Re: Get Real..
by Merwyn Mendonca (View MyPage) on Aug 27, 2011 04:38 PM
250 hp time is gone Mr. Patel. U need to make habit of using 90hp. America is having no money. China has given a loan of more than a trillion USD.
Shy of Indian cars.
by lukose vadakara (View MyPage) on Aug 24, 2011 04:10 AM | Hide replies
Do not send them cars. Send some three wheeler autorikshaws and sturdy bullock carts. They will buy them. Seriously. Business sense.
It will be OK
by Ankur (View MyPage) on Aug 24, 2011 03:44 AM | Hide replies
American’s have always been fools, but they learn slowly. Don’t worry
Cars: So What
by aj walia (View MyPage) on Aug 23, 2011 07:57 PM | Hide replies
So what,Even I would not buy Indian car living in America. First prove me that you are reliable and then I would consider buying you.
The reason Toyota and Hondas do well is because they are reliable cars, supposedly when they started exporting cars in USA in 70s, they used to cheap (because no one wanted to buy them), and eventually they proved to be extremely reliable and you know the rest…
Btw, sorry I did not read the rubbish (I mean article) that Rediff has published.
soon americans will only afford nano ..as joblessness is high
by V S (View MyPage) on Aug 23, 2011 07:54 PM
so Indian and Chinese cars will make sense.
woooo.. we are very scared
by Ekalavyan Acharyan (View MyPage) on Aug 23, 2011 07:43 PM | Hide replies
No market is easy to break into… especially for one with no famous pedigree. So, it will be tough but nevertheless we should do it. Things will change and americans will start accepting it!
Re: woooo.. we are very scared
by Loan Shark (View MyPage) on Aug 24, 2011 02:57 AM
yes, Kia and Hyundai took long to establish themselves in USA
Just change our Car price tag to 20 times high.
by Vishal Tandel (View MyPage) on Aug 23, 2011 07:31 PM | Hide replies
Change our Car price tag to 20 times than their cars.
Provide all features.
Tease Americans, that they cannot afford to buy Indian Car.
by Raj Kumar (View MyPage) on Aug 23, 2011 07:29 PM
Americans will buy Indian and chinise car.
Every thing made in china.
Every white calour job out source to india.
Now, How will locals generating money?, it sign Americans will be soon badly brook if they go on this way..
SAY NO TO US PRODUCTS
by guptaapsn (View MyPage) on Aug 23, 2011 07:24 PM | Hide replies
If the readers are true Indians PLEASE AVOID DRINKING COKE & PEPSI from to day onwards.
They are manufacturing poisonous drinks and market in India. But, they avoid our world class products. Shameless Indians.
Anna Hajarejiki Jai
Re: SAY NO TO US PRODUCTS
by piri (View MyPage) on Aug 23, 2011 07:39 PM
Dont you know that it is largely the very same stupid middle class that drinks Coke and Pepsi by the truck loads that has massed together in ‘support’ of Anna Hazare ??
Re: SAY NO TO US PRODUCTS
by Gopalram (View MyPage) on Aug 23, 2011 07:55 PM
Nonsense.You must aviod all American goods,including life saving medicines and Aeroplanes, microsoft intel.Silly patriotism
Re: SAY NO TO US PRODUCTS
by t xz (View MyPage) on Aug 24, 2011 03:53 AM
So next time you fly, make sure it is not a Boeing.
Car for Blacks
by ramesh kumar (View MyPage) on Aug 23, 2011 07:22 PM | Hide replies
Indian and Chinese cars may be more popular in the Black American community because of its low cost.Finally Indian cars will win over Chinese cars.Indian made Hyundai,Fiat,Scorpio etc will be successful cars.
Japanese faced same Problem
by Sridhar Raman (View MyPage) on Aug 23, 2011 07:20 PM
Japan to faced same Problem. But they overcame by giving
2)Value For Money
5) better Features and look
We too can overcome their stiff resistance if we are sincere in our effort
Safety becomes first for Americans
by Golden Word (View MyPage) on Aug 23, 2011 07:13 PM | Hide replies
Safety becomes first for Americans. Chinese products are known for their bad quality. They won’t be ready to risk their lives. Hope these cars pass 5* safety test ratings
Marketing Challenge! Come on India gear up!
by trivandrum padmanabhan (View MyPage) on Aug 23, 2011 07:13 PM
It is quiet natural in any virgin market there are going to be challenges. This where a marketeers skills is called for!
Now to sell in America is actually to be in debt
by Oye Kake (View MyPage) on Aug 23, 2011 03:40 PM
then its better to let Indians be given car in credit.
Bajaj 2 wheelers are everywhere..
by yousaidthis (View MyPage) on Aug 23, 2011 03:09 PM
particularly in Africa and south america, same for Mahindra. whats the big deal. US live on others income and a time will come in near future when no one will sell them anything.
Dont Worry !!!
by ritvik ritvik (View MyPage) on Aug 23, 2011 02:44 PM | Hide replies
There are enough Indians and Chinese in the US so the car makers need not worry. They need to appeal this community thru their advertisements and lo and behold their sales would surely Zooooooooom..
Re: Dont Worry !!!
by Vinod Kumar (View MyPage) on Aug 23, 2011 07:09 PM
Indians and Chinese have higher income than average American’s. They tend to buy mid priced (Camry etc) or entry level luxury (Lexus etc) cars. Also one of their main buying criteria is resale value. That means they generally stick to Japanese or German cars. Basically I see Indians or Chinese are the least likely group to try these cars.
Re: Re: Dont Worry !!!
by Anew Post (View MyPage) on Aug 23, 2011 07:22 PM
I agree completely. Indians in India are prefering to buy Hyundai, Honda, Toyota and you are hoping NRI to buy these cars. If these cars are economical then best bet will be going after customers who are looking for accent/elantra, aveo/cobalt, kia, saturn type of cars
But craze is not the trump card for Indian/Chinese companies
by kiran kumar (View MyPage) on Aug 23, 2011 12:57 PM | Hide replies
Forget US, given a choice no one will buy Indian or Chinese products. But still we buy, because of price advantage they give.
It took time for Korean companies to pick up sales because people then were having good credit ratings and markets were stable. Today, that is not the case, every dollar saved means a lot for Americans. And this will factor will favor the new launches. Safety of the vehicles, however, can be the only factor that could be prioratized over price. That taken care, Americans will be left with no choice but to buy these.
by C W (View MyPage) on Aug 23, 2011 12:49 PM
When pakistan is busy exporting IT (International Terrorism), why can’t India export cars?
Both are doing what they are good at.
Cars from India, China? Not interested say Americans
by MURALI DHARAN (View MyPage) on Aug 23, 2011 12:41 PM | Hide replies
INDIANS ARE ALSO NOT INTERESTED IN THEIR COKE, PEPI ETC……ASK AMERICANS TO GO BACK
by medepalli kiran (View MyPage) on Aug 23, 2011 12:17 PM | Hide replies
Indian should be ashamed of this news. Indians are always looked down by USA