China's Xiaomi Aims Its Priciest Phone at Huawei and Apple
(Bloomberg) -- Xiaomi Corp. really wants to shed its down-market image. China’s No. 2 smartphone maker is counting on its most expensive device yet to face off against Huawei Technologies Co. and Apple Inc. at home while carving out a bigger footprint in Europe.
The Chinese smartphone maker on Thursday unveiled the MIX 3, the fourth generation of a series introduced in 2016. Xiaomi’s latest effort to acquire a premium gloss features a bezel-less 6.4-inch screen, Qualcomm Inc. processors and slick ceramic body. It now sports front-facing cameras on a sliding structure nestled behind the screen, doing away with the notch popularized by the iPhone.
The device will go on sale from November starting at 3,299 yuan ($475) and going all the way up to 4,999 yuan for a “Forbidden City” special edition. It marks Chairman Lei Jun’s effort to make greater headway into a more profitable premium market dominated by Apple, Samsung Electronics Co. and -- to an increasing extent -- Chinese rival Huawei. That’s where customers have deeper pockets to pay for services such as music and games that Xiaomi deems the future of its business.
Beijing-based Xiaomi is trying to steal market share from Huawei, the leader in China -- especially in the 3,000 yuan-plus market thanks to its P and Mate series gadgets. It also wants to build a bigger presence in Europe, a stepping stone to the U.S. Both are vital to sustaining its pace of revenue growth. Xiaomi disclosed Thursday that phone shipments for the year had surpassed 100 million units -- overtaking 2017’s total -- but much of that would have come from cheaper models in India and elsewhere.
“We’ve been focusing on our internal capabilities this year, in preparation for future competition,” Lei told reporters and industry executives gathered within the Forbidden City, the centuries-old former imperial palace at the heart of Beijing. “The biggest brands are heavily invested in cameras and AI. It’s those areas that will decide the top-tier vendors and smaller players.”
The MIX 3 will sport the usual AI-powered bells and whistles, such as auto-background blur for selfies. Xiaomi’s marquee device also sports an AMOLED screen, Snapdragon 845 chipset and 24-megapixel front-facing dual camera. But it may have a ways to go to wrest interest from Apple’s and Huawei’s latest models -- Lei on Thursday mostly pitted the MIX 3 against the older iPhone X and Huawei’s P20.
MIX 3将具备AI驱动的花哨功能，比如自拍时背景自动虚化。MIX 3还配备了AMOLED屏幕、骁龙 845芯片组和2400万像素的前置双摄像头。但要想与苹果和华为的最新产品对抗，小米可能还有很长的路要走。周四，雷军主要将MIX 3与旧款iPhone X和华为P20相对比。
Regardless, Xiaomi needs the MIX 3 to be a hit. The smartphone vendor wrapped up a $5.4 billion initial public offering in July, only to find itself under intense scrutiny from investors over valuations comparable to higher-growth internet giants such as Facebook Inc. Pressured further by the uncertainty surrounding U.S.-Chinese tensions, Xiaomi has lost roughly $13 billion or about a quarter of its market value since its debut.
无论如何，小米需要MIX 3大获成功。这家智能手机供应商7月份完成了54亿美元的首次公开募股(IPO)，但却发现与Facebook Inc.等增长更快的互联网巨头相比，其估值受到了投资者的密切关注。由于中美紧张关系的不确定性进一步加大了压力，小米自上市以来已亏损约130亿美元，约为其市值的四分之一。
“It’s something worth looking out for even if the MIX range is not going to bring in meaningful revenue for a long time,” said Nicole Peng, senior research director of Canalys. “It is to showcase how much R&D capability Xiaomi has got in its pocket.”
译文来源：三泰虎 http://www.santaihu.com/46370.html 译者：Jessica.Wu
James15 hours ago
AI needs 128 bit and above processors + OS. Xiaomi can pull far ahead of the crowd with a 256 bit 'professional' platform now.
Republican(USA) Democrat(China)13 hours ago
Simply will never buy these phones that has everything stolen and copied from Apple and Samsung.. My GF will probably look down on me if I carry one of those...
Anonymous10 hours ago
I'll buy it for $100 for my kids.
Joe16 hours ago
"R&D In Their Pocket"???
I highly doubt whatever they have in their pocket wasn't stolen from many different companys....both US and South Korean.
James W10 hours ago
We Americans like to cry and feel bad that China is ahead of us. Sorry China, pay no mind to these innocent souls.