Would you sit in front of your computer for hours just to see a stranger eating ice? Apparently, millions of people in China would.
A bizarre trend has reportedly emerged in the Far East which sees web users logging onto live-streaming video sites to watch hosts munching on frozen treats.
The viewers take pleasure from hearing the crunching sound as vloggers slowly chew the ice cubes, reported CGTN.
The ice itself is also interesting to see. Apparently, vloggers would carefully make their own mini ice sculptures before biting into them.
The creative ice lollies are usually very colourful and are molded into different shapes, such as a fish, a heart or a butterfly.
The live-streaming industry has seen explosive growth in China in the last three years.
With more than 100 websites and apps offering the service, the market revenue is set to reach an estimated £3.1 billion ($4.4 billion) in 2018, a fourfold increase from the number in 2015.
Bert Snerdley, New York, United States, 2 days ago
This is what happens when automation takes all the jobs.
jos51, birmingham, 2 days ago
We have had people sitting on ice and getting bad burns. Now we have idiots eating ice. What is next?
IJustReadWhat, SomewhereInThe, United States, 2 days ago
Well....you have to admit its better that eating TIDE pods......