A father begged strangers to whip him for a fee in order to raise money to treat his son who is going blind.
The desperate man, named Fan Fugui, reportedly knelt on a street in Beijing last week and charged passers-by 10 yuan (£1.2) per hit.
Mr Fan's one-year-old child was born with serious eye diseases and needs an operation which will cost 100,000 yuan (£11,881).
Pictures, taken on January 11, show Mr Fan begging on a busy street of the capital city. The man is originally from south-west China's Chongqing.
To prove his sincerity, the man wore nothing but his underpants in freezing weather as he presented a wooden rod with both hands, inviting pedestrians to beat him.
A signboard was placed beside him, with the title 'hit my thighs to save my son'.
The signboard explained that his son, Fan Yuhang, had been diagnosed with optic atrophy in March, 2015, and would go blind without medical treatment.
The message went on saying that his impoverished family couldn't afford the bill.
It also read: 'Kind-hearted people, please help us.'
The man then left his bank details, his name and his phone number on the board.
Some passers-by donated money, but none of them whipped Mr Fan, the report said.
Lemon Tree, Orange County, United States, 5 hours ago
Looks like he found a successful gimmick ...no actual be@tings and world-wide media coverage with people practically begging to give him money. He's not as poor of a provider as he pretends to be.
Danxx, Ghent, Belgium, 6 hours ago
he might not enjoy kneeling on the street, but enjoy some whipping and get paid for it, weird fetish eh
Se777ens, London, United Kingdom, 17 hours ago
If only I had the money I would've gladly given it all to him. Life can be very tough for some of us.
The Countess, London, United Kingdom, 18 hours ago
God bless this family and help them.
Muscles Nuclear, Highland California, United States, 19 hours ago
Wow. What an incredible Dad. Wish the family well.
Niko, Copenhagen, Denmark, 20 hours ago
What an amazing man. I truly hope his son's eyesight can be helped and maybe a doctor will maybe even waive the rest of the fee. The best of luck to this family.
Riker, Derbyshire, United Kingdom, 20 hours ago
That's what you call a real man. I wish some of the other cultures would show as much passion and love for their kids.
funnybunny, sanfransisco california, United States, 19 hours ago
except you are forgetting what they have done to whole generation of female children. do you think if the baby was a girl he would do this i hope he would but cultural i doubt it