Fried chicken fans now have the chance to order their favourite food by just looking into a camera.
American fast-food company KFC has introduced a facial-recognition system in a new branch in China, which is programmed to predict a customer’s order after scanning his or her face, according to People’s Daily Online.
The machine analyses information such as the customer’s gender, age and mood before recommending a la carte, set meals and drinks.
The new technology is available at KFC’s concept restaurant, known as KFC Original+, in the Chinese capital city of Beijing.
With a snap of your face in front of the screen, the augmented reality, or AR, technology enables customers to interact through emotions and movements.
The futuristic branch is a collaboration between KFC and Baidu, a Chinese internet company running China’s largest search engine website.
The new store, which opened on December 24th on Jinrong Street, is the second ‘smart restaurant’ in KFC’s China franchise. Apart from the facial-recognition food ordering kiosk, it features mobile payment service.
Prior to the opening of the store in Beijing’s financial district, KFC and Baidu had successfully opened the company’s first KFC Original+ concept store in Shanghai.
Pictures posted by KFC on Weibo, a Chinese micro-blogging platform, shows curious Chinese customers trying out the machine.
Baidu stated that the principle behind the system was based on setting certain set meals, food and beverage choices to a specific age range, as reported in People’s Daily Online.
For instance, the AR-operated machine will recommend a lunch combo of zinger burger, boneless mini fillets and coke to a 20-year-old male customer; and a breakfast of porridge and soya milk to a 50-year-old female customer.
The food suggestion leaves some customers to question: ‘What if a 50-year-old wants to have fried chicken?’
‘Why is the computer not recommending healthier choices to younger people?’ One Chinese web user wondered.
However Wu Zhongqin, deputy director of the Institute of Deep Learning of Baidu, told China Daily that the facial-recognition technology would not be able to detect the customer’s mood perfectly.
Wu added that the machine would mainly serve as a database of order history.
This means, when a customer re-visits the branch, his or her order history will appear on the screen after the machine takes a picture of the customer.
In April this year, the first KFC Original + store, opened in Shanghai, introduced mobile payment service and an AI robot which allowed customers to order food through voice commands.
Cooper77, Antlers, United States, 3 days ago
This is the stupidest thing ever.
Zoso, Brooklyn, United States, 3 days ago
Albert Pike, Papeete, French Polynesia, 3 days ago
So,if you look like a Chicken Nugget that’s what you’ll get!
pfrance, touloise, France, 3 days ago
Very soon they’ll be eating the food on behalf of the customer.Sorry, food’s probably overdoing it.
JmP, my Own, Austria, 3 days ago
God, this country is so stupid