三泰虎

顾客靠脸能吃饭,肯德基推出智能餐厅

Fried chicken fans now have the chance to order their favourite food by just looking into a camera.

喜欢吃炸鸡的顾客,现在靠刷脸就能下订自己最喜欢吃的美餐了

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American fast-food company KFC has introduced a facial-recognition system in a new branch in China, which is programmed to predict a customer's order after scanning his or her face, according to People's Daily Online.

The machine analyses information such as the customer's gender, age and mood before recommending a la carte, set meals and drinks.

The new technology is available at KFC's concept restaurant, known as KFC Original+, in the Chinese capital city of Beijing.

With a snap of your face in front of the screen, the augmented reality, or AR, technology enables customers to interact through emotions and movements.

The futuristic branch is a collaboration between KFC and Baidu, a Chinese internet company running China's largest search engine website.

The new store, which opened on December 24th on Jinrong Street, is the second 'smart restaurant' in KFC's China franchise. Apart from the facial-recognition food ordering kiosk, it features mobile payment service.

Prior to the opening of the store in Beijing's financial district, KFC and Baidu had successfully opened the company's first KFC Original+ concept store in Shanghai.

Pictures posted by KFC on Weibo, a Chinese micro-blogging platform, shows curious Chinese customers trying out the machine.

Baidu stated that the principle behind the system was based on setting certain set meals, food and beverage choices to a specific age range, as reported in People's Daily Online.

For instance, the AR-operated machine will recommend a lunch combo of zinger burger, boneless mini fillets and coke to a 20-year-old male customer; and a breakfast of porridge and soya milk to a 50-year-old female customer.

The food suggestion leaves some customers to question: 'What if a 50-year-old wants to have fried chicken?'

'Why is the computer not recommending healthier choices to younger people?' One Chinese web user wondered.

However Wu Zhongqin, deputy director of the Institute of Deep Learning of Baidu, told China Daily that the facial-recognition technology would not be able to detect the customer's mood perfectly.

Wu added that the machine would mainly serve as a database of order history.

This means, when a customer re-visits the branch, his or her order history will appear on the screen after the machine takes a picture of the customer.

In April this year, the first KFC Original + store, opened in Shanghai, introduced mobile payment service and an AI robot which allowed customers to order food through voice commands.

近日,肯德基携手百度在金融街开出北京首家“Original+”概念店,这是北京第一家“靠脸吃饭”的餐厅。

据了解,金融街店是双方继今年4月在上海联手打造首家机器人智能点餐概念店之后,肯德基与百度再次联手将人工智能技术应用于连锁餐饮场景。

基于百度强大的人脸识别技术和海量数据库打造的“智在心情点餐空间”,消费者在餐厅特定的屏幕前扫描拍照,机器就可判断用户的年龄、心情、颜值等指标,餐厅根据这些指标会给用户推荐个性化套餐并且完成消费闭环。有趣的是,当用户再次光临门店时,通过拍照即可显示之前的用餐记录,可以瞬间再次下单,可以提高熟客在门店的点餐效率。

与其他电子点餐和支付手段相比,人脸识别点餐其实更容易大规模推广,几乎所有用户都可以零成本参与,“刷脸”不仅限于喜欢尝鲜的年轻人,同样适用于不会使用手机自助点餐的老年人和小孩。

在之前的发布会中,百度发言人表示这套系统会向“20多岁的男性顾客推荐脆皮鸡肉汉堡、烤鸡翅加可乐的套餐”,对于50岁的女性顾客,则会推荐“粥和豆浆的早餐”。

当然,顾客也可能不喜欢系统推荐的餐品,但这些也仅仅是建议而已。这套系统还有内置识别功能,能记录老顾客的订单记录和饮食偏好。(据京华网)

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英国每日邮报读者的评论:


来源: http://www.santaihu.com/2017010304.html
外文:http://www.dailymail.co.uk/news/peoplesdaily/article-4073172/Do-LOOK-like-want-chicken-wings-KFC-uses-facial-recognition-predict-customers-orders-based-appearance-mood.html



Cooper77, Antlers, United States, 3 days ago

This is the stupidest thing ever.
0
2

这是见过最笨的

 
Zoso, Brooklyn, United States, 3 days ago

Hahaha.
0
1

哈哈

 
Albert Pike, Papeete, French Polynesia, 3 days ago

So,if you look like a Chicken Nugget that's what you'll get!
0
3

喜欢吃鸡块,就会给你点鸡块

 
pfrance, touloise, France, 3 days ago

Very soon they'll be eating the food on behalf of the customer.Sorry, food's probably overdoing it.
1
2

以后还可以替顾客吃呢

 
JmP, my Own, Austria, 3 days ago

God, this country is so stupid
4
6

天啊,这个国家太笨了

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