Apple Inc found itself on the receiving end of a small, short-lived anti-US protest this week in China, the tech firm's biggest overseas market and a country where foreign firms have suffered damaging boycotts following international spats.
A handful of unofficial Apple stores+ were picketed and social media users encouraged each other to destroy their Apple goods, in a rare instance of the tech firm being targeted as a symbol of perceived injustice following an international ruling against Chinese territorial claims.
Though the protest was small, observers have expressed concern about the impact on Apple in the long term, citing the roughly year-long slump in sales of Japanese cars after a diplomatic dispute that prompted large protests and boycotts.
"There's not much Apple or any other foreign firm can do to prevent such patriotic protests," said analyst Nicole Peng at researcher Canalys, who sees no impact to Apple's sales from the recent protest. "These incidents happen every few years."
Apple did not immediately respond to a request for comment.
China is the world's biggest smartphone market and Apple is increasingly reliant on its growing middle class as it competes with domestic makers of cheaper phones such as Xiaomi Inc [XTC.UL] and Huawei Technologies Co Ltd [HWT.UL], in a climate of weakening consumer spending and slowing economic growth.
Americans should ban faltu chinese products. We already buy only samsung (Korea) phone NO direct chinese product buying for us. Buy from indian co who buy from chinese co. this way some part of the profit goes to indian reseller. like micromax etc. but no direct chinese brand like lenovo, huawei etc. etc. F CK chinkies at their own game
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China zombies all do what the communist party tells them to do. .... They have managed to make the whole world hate China.
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Half of China is employed by American factories set up there and they are protesting against the US.What a joke.