外文标题：Nano loses Rs 1 lakh tag, to cost double
MUMBAI: Tata Motors has finally bid adieu to the much-hyped Rs 1-lakh price tag of Nano as the company drove in an all-new avatar of the budget car with an entry price of Rs 1.99 lakh (ex-showroom Delhi), looking to lift sales of a model that just failed to live up to its expectations.
The 'GenX Nano', which took two years for development, comes with added features such as boot access, bluetooth connectivity and even an automatic variant, looking to compete with heavyweight models such as Maruti Alto and Hyundai Eon through a new branding of "smart city car".
The top-end version of the car, which managed to sell only about 17,000 units in 2014-15 (a far cry from the original target of 20,000 units monthly), will cost Rs 2.89 lakh. The ex-showroom prices in Mumbai are between Rs 2.1 lakh and Rs 2.99 lakh.
However, Nano is still cheaper than its rivals. The base version of Alto comes for Rs 2.86 lakh in Delhi, while Hyundai Eon costs Rs 3 lakh.
Manoj S (Kerala (now in Delhi))
But it is difficult for it to escape from the 'cheap car' tag. I agree it is a good car, but people who look at it as car of poor people. given an option, i will opt for maruti 800 over nano as people look at you differently if you drive nano and maruti.