外文标题：Xiaomi plans R&D centre in India, Bangalore may host local centre for ‘Apple of China’
NEW DELHI: Xiaomi, China's largest handset maker which has created a stir with its flash sales strategy, has identified India as a key market and said it plans to set up an R&D and design centre in Bangalore that will focus on customising devices for local consumers.
"In the next 12 months, we want to have built a significant presence here," Hugo Barra, vice-president for international operations at Xiaomi, told ET. "We want to have an R&D centre with an actual engineering team with designers, product managers and software engineers, who will build features for the Indian market within India, not just localise features." Barra, 37, joined Xiaomi in 2013 after a five-year stint at Google, including some time at its Android unit.
Since joining Xiaomi in 2013, Barra has spearheaded the Chinese company's successful expansion into international markets such as Singapore, Malaysia, the Philippines and now India. The company, founded in 2010 by eight partners, now plans to enter Indonesia, Thailand, Russia, Turkey, Brazil and Mexico.
Xiaomi has so far sold 95,000 Mi3 smartphones, priced at Rs13,999, through six flashes sales within a month via ecommerce site Flipkart. It has been criticised for bringing in supplies at a tenth of the demand, leaving thousands of potential buyers miffed.
COLRANBIRLAMBA lamba (PTA)
cost will reduce
Sai Krishna (Hyderabad)
welcome to banglore
thats good .. quality phones without having to pay exorbitant prices that some other companies demand ... well done
Vivz VSK (Mumbai)
nice. tough competition to samsung and apple
Nadeem Khan (Dusseldorf)
Bangalore is already filled with companies. Why cant it be Pune or Chennai or any other city in the North.
Mysore is the best place for Xiomi DC.
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To The Point (not posted)
Good for the business of Xiaomi. Time for Asian countries to become super powers of the world. Indian Industry should be on the rise, soon
Swarnim Bharat (Bharat)
Chinese buying apple and Indian buying Xiaomi :-)
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checktoday S (Mumbai) replies to Swarnim Bharat
Santosh More (Hyderabad, Andhra Pradesh)
One Side everyone shouting to Ban chinese products but other side most of the people buying heavily chinese products At least we can do is to stop buying products which we can avoid, like some products we don't have option but have some options on other products
I hate China brands
brahmdeo.singh85 singh (Ranchi, India)
China seems to out pass all countries in every field despite hostility from all sides. This country has truly achieved world power status in every field by seer hard work and commitment.
YASH THAKAR (Unknown)
Stop buying these chinese products, they are killing indian economy. One end they are breaching the Indian Borders and we fool indians are supporting them. Stop them before Dragon swallow us.
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Natasha (Mumbai) replies to YASH THAKAR
even if u take sanyas and go on the mountain to stay... still there wont be a possibility that u can miss something thats made in china or made by china. so be real & talk sense.
i like indian crowd..they will hate china for its development but wil buy their mobile madly
Saurabh Shekhar (Hyderabad)
As long as the product is good and durable, one should not have a problem with the brand. I am sure these phones frm Xiaomi are well built and will last long. Apple is not for everyone.
Ramanathapura Narahari (India)
Good win-win situation? Job opportunities, competitive price, Chinese Products!
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Umesh Rai (Noida)
Great move. If they starts R&D and manufacturing plant in India, then phone will be even more cheaper.
Lakshminarayanan Srinivasan (GUJARAT)
Welcome Xioami to India. Why dont you start to do chip designs also in India which has lots of capabilities in this direction.
KKP Pareek (NCR)
I have seen CEOs flaunting the phone and others lining up for registration for purchase. Finally Chinese is not "cheap".