外文标题：Huawei launches 'world's slimmest' smartphone Ascend P7
PARIS: China's Huawei Technologies launched its second flagship smartphone, the Ascend P7, on Wednesday as part of its effort to crack the upper tier of the mobile market where Apple and Samsung still rule.
The mobile — billed as the world's slimmest phone at 6.5 mm thick — will go on sale in 31 markets, including Britain, Germany and China, starting this month for 449 euros ($630) without a SIM card or service contract. It will not be sold in the United States.
Huawei, best known as a maker of telecom network gear where it competes with Sweden's Ericsson, has become the world's third-biggest smartphone manufacturer behind Samsung and Apple only three years after launching its own branded mobiles and tablets.
Its consumer device business, which accounted for about 23% of sales last year, grew nearly three times faster than its telecom equipment business last year.
Huawei's smartphone success was built on selling mid-priced models in the fast-growing Chinese market as well as appealing to price-conscious consumers in western Europe, but the United States has proven tougher to break into.
Its global smartphone market share grew to 4.9% from 4% in 2012, but still lags far behind Samsung's 31.3% and Apple's 15.3%, said market research firm IDC.
With the Ascend P7, which succeeds the P6 launched in June 2013, Huawei hopes to create a hit to rival Samsung's Galaxy S5 and Apple's iPhone 5S, said Shao Yang, vice president of marketing for the consumer business.
"We want to provide a premium product but not charge a premium price," Shao Yang said in an interview.
"Our screen, materials, camera, and power consumption are just as good and sometimes better than the Galaxy and iPhone."
华为首席营销官邵洋表示，继Ascend P6 2013年横空出世后，华为希望Ascend P7能够给三星的Galaxy S5和苹果的iPhone 5S造成冲击。
The company aims to sell 10 million phones by early next year, compared with 4 million sold to date for the P6. To that end, it plans to spend $300 million on global marketing this year to improve its brand image.
The P7 is compatible with high-speed fourth-generation mobile networks that have been rolled out by telecom operators in much of Asia and Western Europe. China and parts of Latin America are building such 4G networks, which allow for at least five times faster web surfing, this year and next.
华为希望Ascend P7到明年初能卖出1000万部，而Ascend P6迄今只卖了400万部。为了实现这一目标，华为计划今年在全球营销上投入3亿美元，进一步提高品牌形象。
It has a five-inch touchscreen, as well as an 8 megapixel front-facing camera and a 13 megapixel rear-facing camera designed for low-light conditions.
The 449 euro price tag for the P7 makes it cheaper than Apple's iPhone 5S, which starts at 699 euros in Germany and 709 euros in France. Samsung's Galaxy S5 costs between 580 and 680 euros in major European markets.
华为Ascend P7 449欧元的全球定价比苹果iPhone 5S更便宜，后者在德国的价格是699欧元以上，在法国则是709欧元起价。在主要欧洲市场，三星Galaxy S5的价格介于580至680欧元之间。
Sunil Sahu (Pune)
Shardul Kulkarni (Pune)
Tima Ag ()
Waiting that it will vailable in indian market ....the article sounds goo d....waiting for it now ....
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timaagg dfd () replies to Tima Ag
Waiting for this to launch in india ............
Sk Imran Ali (Bagnan)
is it available in indian market?
At this price this is stupid to buy this phone .Hundreds better options available .
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Akash Roy (Bhavnagar)
Gionee 5.5 is 5.93mm thick
Black Diamond (Bangalore)
Gionee ELIFE S5.5 It's worlds slimmest phone......check ur facts....
Not for Indian market. Huawei needs to struggle a lot for making its place in India.